<>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Graded CR/NC. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. *gBAt@eYq@'"%9*D$ hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. %PDF-1.7 2 0 obj Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. % tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC - Passion for marketing and desire to exceed and excel. N31a\nZ{ A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . Supervised on-the-job business experience in the field of marketing. * Must be taken in the first term/semester or prior to admission. Prerequisite: BUAD 307 or MKT 385x. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. endobj 1 0 obj * A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. GMAT or GRE scores are required. endobj New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 (Curricular Practical Training.) Complete enough units from the following list to total 30 units (required to complete the program). Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. Exploration of alternative branding strategies and marketing tools for brand development. 0 These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. MS in Marketing Students study from world renowned faculties. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Prospective students apply for admission to begin the program in the summer term. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. We will study various endobj 4 0 obj The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity marketing data and analytics to make business recommendations and decisions. Seminar. endstream endobj startxref Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. cJdk VHe0V;WVi endobj UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. endobj The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. %PDF-1.5 % BUSINESS (GRADUATE) - Business students may register using USC Web Registration. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. d_"Y"WjJg VxI^Vi $'=5. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. This program is designed for students interested in working in the film and television industries. <>>> Proposal, research and written report/paper required. Computer Application and IT %PDF-1.5 % Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Log in to web registration. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? Proposal, data collection, analyses, and written report. Provides experience in a student managed product team. Pe 8oZ |FO ;9 - Team player with good communication skills. For previous semesters, check the Schedule of Classes archive. The Columbia Advantage 01 Academics Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova - Personal commitment throughout the program. endstream endobj startxref % hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Develop and estimate various state-of-the-art models of consumer choice and firm decisions. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. Open only to sophomores, juniors and seniors. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. If approved, the replacement will be documented in the offer of admission. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. ! GZ7T"%+ToBn' c endstream endobj 136 0 obj <>stream The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. 1 0 obj Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Please refer to the sample course plans below. Education. hbbd``b` Review and discuss current research in Marketing. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) ` pPh=\kv)YL Vf`Ar \4 Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. Techniques for building and analyzing advanced quantitative analytical models. #S84u>I^j:&EnC#q!. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU Requires market research, creative design, implementation planning, and client presentation. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. For more information about this program please fill out THIS FORM. Media, Mass Communication and Journalism. Involves market research and implementation planning. <> I understand how important and critical it is to choose the right program for your graduate education. Did you find what you needed today? Prerequisite: MKT 445. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. endobj Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. A Personalized and Global-Focused Curriculum. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. The course employs a combination of lectures, articles, and "hands-on" exercises. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo University Catalog Your session has ended. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput All graduate applications and forms are available by calling (213) 740-5424, email. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Examination of strategic decision making in marketing channels. For additional information, visit marshall.usc.edu/MSMkt. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. 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