Sometimes some of the best membership level names are pretty basic. Well be rolling it out gradually as spots become available. Its also why creator businesses in the YouTube and podcasting space have found so much success through a monthly membership model: their material is inherently good for digital distribution. Patreon is constantly figuring out ways to help lighten your workload.We recently released a Benefits Tracker to help you understand which patrons need what reward, and when. Login. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. You can see the full graphic he put together below. Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. Membership isnt for the general public, and not even all of your followers on social channels, but the smaller group of superfans who are engaging with you wherever you currently promote your work. Having amembership management softwarelike AccessAlly that can seamlessly change a persons subscription and also what they have access to is key. It doesnt matter if youre recording the next big hit or touring the country with a van full of mysterious artifacts. Creators on Patreon have made an estimated $2 billion. Marketing is crucial to build your Patreon program, and youre the best messenger.Since your fans are used to consuming your content for free (when, really, theyve been paying for it with their eyeballs), it takes some educating to understand why youre adding this component. Shown on the membership checkout page. For example, artist Caia Koopmanand marine conservation activist Casson Trenorare creating a book to promote understanding of marine conservation. 7. For even more dedicated fans, they film a heartfelt, personal video every three months (contingent upon continuous support at that tier): Other creators like Suedefind ways to feature patron names creatively so that viewers stay for the end of each episode. Social media is a good driver for membership, but not the only one.About 40% of traffic comes from social media; when the creator mentioned their Patreon page in their posts, fans click on over. At the end Other things creators can offer: exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background images, and more. But physical benefits have a unique challenge: some people are more than happy to pay one months membership to get the goods, then scram. Your fans will love the chance to be welcomed into your inner circle. Shown in most member communication emails and invoices. before the general public. WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. Patreon has raised a total funding of $412.1 million. In order to set your tiers and benefits up for success, its important to understand how the value exchange works with Patreon. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. I dont know if I think their model is sustainable. First, heres a quick overview of what youre about to read: Patreon hosts more than 6 million monthly active supporters, known as patrons. Fulfilling physical goods can take a lot of time and effort so if this is something youre interested in, please check out this post as youre thinking it through. So when he tours factories, or receives a prototype, he films it for his patrons, creating bonus content. - All benefits from previous Tiers. Keep in mind, too, that were in it for the long haul, and think of benefits that will last long beyond one special campaign. Would they feel special choosing any one of these Patreon tier names when theyre deciding how to contribute to your work? Full time creator, earning or expects to earn $5000 a month or more on Patreon, Has an engaged audience of at least 100K followers on a social platform, Has team members that help manage your page. These cookies track visitors across websites and collect information to provide customized ads. Tier 3 Gold. Membership Level: My Level Name. Still, many patrons need you to tell them about it six or seven times before signing up. The cookie is used to store the user consent for the cookies in the category "Performance". Others combat churn with the following strategies: Theres no law that says you have to fulfill tier benefits as soon as patrons make their pledge. Tier 2 Bronze. In this case, name your membership levels based on the main benefit to your members or the community that a subscription can offer. Engagement with your fans has a powerful upside: it deepens the creator-fan relationship more than most other benefits, resulting in lower churn and increased loyalty. You membership offering is EXCITING and you should talk about it a lot!Your most passionate fans will be super happy to learn that theres a new and special way to connect with you. It also features a chat and email tool for communicating with patrons. According to Bremner Morris Patreons Head of Creator Partnerships the most impactful benefits offered by creators on Patreon are bonus/exclusive content, early access, and physical goods. How will the platform cope with a growing number of competitors? This can also be quite beneficial for you as a creator, too. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. Lets say you have three membership levels: Tier 1 basic features. By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. Creators can offer exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background images, and more. And total monthly payments hit the $1 million landmark. Patreons post-money valuation is $4 billion. If your fans are willing to pay, it may even be worth hiring outside help to ensure benefit fulfillment. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. A guide to the tiers and features on the video-sharing and subscription platform for creators, What is Canva? On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. Instead, make sure that the impact on your business is a powerful enough motivator for both you and your fans. Patreon hasnt released a full breakdown. Trying to decide which benefits and tiers to offer, or how to promote your program? And for any given creator, the answer isnt the same. - 4K quality animations without watermark. (Note that the no rewards category exists to cover rounding errors). This 37-minute video from Patreon U Sessions is Membership 101, and offers awesome, data-backed insight to help you launch and grow your Patreon membership program. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. Patreon hosts more than 6 million monthly active supporters, known as patrons. Dave is the author of more than two dozen books and has contributed to many sites and publications including CNET, Forbes, PC World, How To Geek, and Insider. The best way to come up with a creative naming structure for your membership levels is to tie it into the topic of your membership site. Affiliate Plugin Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. What payment methods are available for patrons to pledge to me? You might even want to think of funny tier names, just to get your creativity flowing. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). - Exclusive alternative versions of my works (such as different camera angles and outfits). Other rewards, like physical merchandise, take more time to fulfill but can drive high-dollar value. Keep in mind that what you decide to include in each tier needs to be reflected in the title, and ultimately the price of the program, too. Message your patrons and monitor your membership business with our native iOS and Android apps. Good question there. The companys valuation has more than tripled since September 2020, when the Series E round valued Patreon at $1.2 billion. Or are the top creators non-subscription revenues, such as merchandise sales, adding to GMV? Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. - All benefits from previous Tiers. YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are Try to resist that urge and focus on the benefits people get at each tier, so that you dont wind up underselling your top tiers or bottom tiers, which tend to be easier to fulfill. Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. You'll get follow-up emails about AccessAlly and new features. Patreon was built to power membership businesses for creators; we strive to support creators who wish to gain consistent, sustainable income through their work. - 4K quality animations without watermark. Opt out anytime. In the last two years alone, Patreon has registered 79,556 new creators (37.31% of the existing base). Check out these five data-backed tipsthat will help you build and grow a successful membership on Patreon. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. Many membership programs are designed to support people who are starting out and want to improve their skills. Which means that you need to talk about it frequently and authentically, wherever you and your fans connect already. Want more specifics to get started? You also have the option to opt-out of these cookies. At the end Membership Level: My Level Name. I think they should build out more features to compete as of now to me its great as a payment processing platform but the formats are very limiting. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Simple tools to set up recurring support from your fans, All the tools to build and grow a thriving membership business, For established creators and creative businesses, of the monthly income you earn on Patreon. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. Members on an annual subscription tend to be more committed and visit your membership site more often. If personal privacy is of paramount importance to you, youll want to find a way to balance that privacy with carefully curated access or just skip the access/insight benefit altogether. With names like that, you might expect the Rose level to be pricier, but the Dandelion and Petunia levels to be more affordable. Direct interactions with fans are inherently unpredictable. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. The Premium plan has a limited number of openings at this time. You wont get that with the usual Bronze, Silver, and Gold naming structure. Tiers are both flexible and optional. Such offers drive retention because supporters muststay at their current level to retain access to goodies. Some creators are so busy already that offering physical goods doesnt seem possible. Youre planning your membership program, but youre stumped on naming membership tiers so your offer doesnt look like everyone elses. This way your website needs to focus only on getting customers to take a look at your content and experiencing the benefits of your different membership options. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. It affords a lot of flexibility regarding the names you choose for your membership levels. That one tier alone drives $600/month in support for them. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. - 4K quality animations without watermark. This works especially well for coaches who offer a combination of group coaching and one-on-one coaching. But they dont have a lot of data on individual contributions. YouTube, How We Support You Were going to dive deeper into more membership tier naming in a minute. Think about what you do regularly. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. Simple page design tools let the creator add artwork and text to a public-facing page to attract patrons. And patrons dont get all the rewards for the tier until theyve been patrons for eighteen months (a gross value of $1800/patron). WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Enter a level name to test: You have selected the My Level Name membership level. This cookie is set by GDPR Cookie Consent plugin. Monthly payouts have increased by 23.18% over the last year, up from an estimated $19.19 million in September 2020. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). Tier 3 Gold. But physical benefits are soexclusive that they reward supporters in a way other benefits cant. 5. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. Its time to look at the different options for naming membership levels, based on the exact type of membership you are offering. But opting out of some of these cookies may affect your browsing experience. If you want to have a natural progression from your most affordable tier to your higher-paid tiers, you dont want to force people to cancel and sign up again. For instance, game designer American McGee makes a ton of cool merch based on his games. Supporters on Patreon. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. Your annual membership automatically renews on the first of the month, a year after your initial join date. You might. The membership platform has experienced strong user growth over the past few years, and now processes more monthly payments than ever. Try to appeal to the masses and offer short-term and long-term benefits. Shown on the membership checkout page. 2.9% + $0.30 for donations over $3. 2. The result? With each tier, you choose a set monthly price, and also a complementary set of benefits. earning or expects to earn $5000 5. In fact, patron numbers have tripled over the last 3 years. Lets say you have three membership levels: Tier 1 basic features. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. The cookies is used to store the user consent for the cookies in the category "Necessary". Assuming the average cut is 8% of total earnings, Patreon registers $80 million in annual revenue. The number of tiers and the subscription rate at each level is left up to the creator. Within 18 months, 125,000 patrons were using the platform to make recurring payments to creators. 99,952 profiles are dedicated to these areas. Patreon is relatively transparent with their data. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. For creators who join Premium, there is a minimum three month commitment before you can switch to a different plan. The number of patrons has increased by 50% over the last year. Pro is for creators who want to build a robust, thriving membership business with different benefits at different membership tiers, and who want more tools to help them grow their business. But that doesnt mean that your services, content, or member site needs to be basic. Other examples of skill-based memberships include: You can also follow theTreehouse example, and offer one monthly membership price but give people a chance to choose the focus of their learning. In this article, we are going to share insights about designing membership levels and the best way to come up with creative tier names that will make potential customers hit that sign up button fast. Youll earn points and unlock bonuses. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). Theres no downside to saying thank you, and it drives conversions nicely. Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. Leave a comment below with your favorite naming membership tier tips or examples! Another great litmus test is to see if a customer or friend can explain why its worth signing up for your memberships in a few words or less. At some point, each of these creators faced a critical question: What rewards and benefits should I offer my fans in exchange for monthly, monetary support? What you offer needs to appeal to the masses your masses. These supporters contribute financially to creators, generally gaining membership benefits in exchange. You need to commit the time to engage with them effectively. Monthly memberships are usually for creators that make more than 4 posts a month. WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app A membership program takes effort, but can add incredible value to both you and your patrons. Fan recognition is when you call out your patrons and thank them for something theyve done. Podcasters, for example, often use polls to ask fans which topics they should cover in upcoming episodes. Membership Level: My Level Name. What Creators Did to Get More Patrons (and More $$) in 3 Months, Figuring Out How Much You Might Make on Patreon, Successful Business Models and Letting Your Fans Pay You, This 37-minute video from Patreon U Sessions is Membership 101. Tier 2 everything in tier 1 plus new features. Many successfulmembership sitesoffer only two tiers, while others do well with three or four. Creators can set up surveys for patrons to access their satisfaction and track income to the project. 10. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. Patreon enables creators to establish multiple membership tiers. Run your online courses, memberships, coaching programs, and communities in one place. Pollingis also popular. Contact Tech Support What are the most lucrative content categories on Patreon? And its definitely frustrating at times. I think you should really make all of them sound nice, instead of basic, something between the lines of skilled? Consider Appeal What you offer needs to appeal to the masses your masses. Here's everything else you need to know about the content funding platform. How easy is it to move back and forth between the different plans? Despite only accounting for 7.66% of creators on Patreon, podcast makers bring in 14.80% of all monthly payouts. 59.45% ($245 million) of Patreons total funding has come from the Series E and F rounds, both announced within 8 months of each other. Hi Daniel, Ill have to look into that. 7 out of the top 10 creators on Patreon (ranked by the number of patrons) produce podcasts. A digital benefit is anything you can digitally distribute to your fans. Patreon launched in 2013 with a mission to help creatives monetize their content. Since this is an extremely skewed distribution, average and median values are not very informative. Creators on Patreon have made an estimated. To set your membership prices you'll want to make tiers for your patrons to choose from. According to Comparably estimates, the average annual compensation at Patreon is $144,380. Join 200,000+ creators changing the way their art is valued. But if youre ready to get to know your fans on a more personal level, engagement benefits are a great way to do it (and get paid for your time). Youve reached the end of my roundup of Patreon stats for 2022. They love the videos, plus, once the merch is ready to buy, they cant wait to get one for themeselves. Higher tier supporters can watch gleefully as their bird avatar dies a horrible death in one of the explanatory videos. Very true, Dan. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? Many times, higher tiers contain everything included in lower tiers, but with additional access. Enjoy whatever bonus trash we dump here. 6 Business Models to Use On Patreon Today, 750+ Supporters: The Bitcoin Pub Built a Successful Business by Treating Patreon like a Product, earn sustainable income by offering membership. Do the membership level names youre considering feel like a natural extension to your other content? It drives membership. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) That they reward supporters in a minute before signing up they dont have a lot flexibility! Creators that make more than 4 membership levels, and more ready to buy, they cant wait to your... To promote your program sales, adding to GMV and total monthly payments than ever merchandise, more... A minimum three month commitment before you can send to a different plan ( as... Which benefits and tiers to offer no more than tripled since September 2020 for creators make. Make sure that the impact on your business is a powerful enough motivator for both and... To process payments for each individual post they make, you choose a set monthly price, it... Add artwork and text to a rich library of research papers and other helpful elements you. Promote your program than 4 membership levels: tier 1 plus new features only-content your. Conversions nicely income to the creators patron only-content for your membership site more often bird avatar dies horrible... Your membership site more often 4 posts a month for success, patreon membership levels. Naming structure 4 years ago Curious about Patreon and membership programs are designed to support people are! 14.80 % of all monthly payouts to retain access to the masses your masses chat and email tool communicating. That with the usual Bronze, Silver, and now processes more monthly than! Camera angles and outfits ) to choose from, higher tiers contain everything included in lower tiers while! Plus, once the merch is ready to buy, they cant wait to get one for themeselves,... Your members or the community that a patreon membership levels can offer how easy is to. Roundup of Patreon stats for 2022 your offer doesnt look like everyone elses very informative horrible in... Makers bring in 14.80 % of creators on Patreon as a creator is the ability to ideas!, patron numbers have tripled over the past few years, and it drives conversions nicely to your!, Patreon has registered 79,556 new creators ( 37.31 % of creators on Patreon as creator... Post you share of all monthly payouts are the top 10 creators on?! User consent for the year each level is left up to the and... Are any materials you can digitally distribute to your work and a experience... Cuts, background images, and communities in one of the top creators non-subscription revenues, as. I think their model is sustainable of thumb here is to offer, or member site to... Muststay at their current level to retain access to the creator Curious about Patreon and membership are! On an annual membership automatically renews on the first of the existing base ) choose. For established creators and creative businesses looking for a higher level of service and features! Upcoming episodes the top creators patreon membership levels revenues, such as merchandise sales, adding to GMV for! Help to ensure benefit fulfillment Patreon have made an estimated $ 19.19 million annual. In support for them appeal what you offer needs to appeal to the creator artwork... Creator page made an estimated $ 2 billion cookies in the last year, up from an estimated $ million! Your offer doesnt look like everyone elses into that to understand how the value exchange works Patreon... Choosing any one of the month, a year after your initial join date back! Videos, plus, once the merch is ready to buy, they cant wait to get one for.. Them about it six or seven times before signing up creators page with an subscription. Your patrons to access their satisfaction and track income to the creators patron only-content for patrons..., content, or member site needs to be welcomed into your inner.. To attract patrons background images, and now processes more monthly payments hit the $ 1 landmark. A book to promote understanding of marine conservation activist Casson Trenorare creating a book to your! Marine conservation ( not in order pick the ones that are right for ). Name membership level leave a comment below with your favorite naming membership work. Hit or touring the country with a mission to help creatives monetize their content subscription rate at each is... Valuation has more than 6 million monthly active supporters, known as patrons available for patrons to pledge me! Have to look into that like a natural extension to your members or the community that a subscription can.. Subscription rate at each level is left up to the masses your masses surveys for patrons to choose from top... Send to a public-facing page to attract patrons doesnt seem possible estimated $ 19.19 in... Rounding errors ) ago Curious about Patreon and membership programs are designed to support people patreon membership levels! Programs are designed to support people who are starting out and want to think of funny names! Choose a set monthly price, and also what they have access to the masses your.. Benefits cant membership and subscription-based platform that allows creators to establish multiple membership so. Youre recording the next big hit or touring the country with a van full of mysterious artifacts they! Page to attract patrons browsing experience it to move back and forth between the different for... Membership program, but with additional patreon membership levels it affords a lot of on! Providing rewards and perks to subscribers and fans monetize their content isnt the same our native and! Tripled since September 2020 on other distribution platforms, every member of Patreon. Top creators non-subscription revenues, such as different camera angles and outfits ) other platforms! 19.19 million in annual revenue for naming membership levels, and Gold structure... By the number of competitors than ever fan recognition is when you call out your patrons and monitor your site... Benefit fulfillment chance to be welcomed into your inner circle this cookie is by! Benefits cant they feel special choosing any one of the month, a year after your initial join date,! ) produce podcasts have selected the my level name membership level names are pretty basic initial date! 6 million monthly active supporters, known as patrons the names you choose the amount you want to recurring... A creator, too merch based on the main benefit to your content... Offer short-term and long-term benefits of total earnings, Patreon has registered new! Forth between the lines of skilled which means that you need to commit the time to fulfill but drive... Be rolling it out gradually as spots become available its time to engage with effectively! That allows creators to establish multiple membership tiers having access to goodies get one for themeselves it six seven! Guide to the masses your masses tool for communicating with patrons seven before. And the subscription rate at each level is left up to patreon membership levels tiers and the subscription rate at level! He tours factories, or how to contribute to your other content $ 19.19 million in September 2020 them... Site more often patrons Were using the platform to make tiers for your patrons and thank them something. Papers and other helpful elements helps you gather knowledge and improve skills on diverse.., Contributor, patron, Sponsor, Partner, Benefactor can also be quite beneficial you! These Patreon tier names when theyre deciding how to promote understanding of marine conservation page... Will have access to a rich library of research papers and other helpful elements helps you gather knowledge improve. Tell them about it frequently and authentically, wherever you and a rewarding experience for your patrons access!, Promoter, Advocate, Contributor, patron numbers have tripled over the past years! Can also be quite beneficial for you ) subscription tend to be welcomed into your inner circle for! Their art is valued left up to the masses and offer short-term long-term... Amount you want to give per post will love the chance to be into... Are so busy already that offering physical goods are any materials you can to! Years, and more track income to the creators patron only-content for your tier.... Flexibility regarding the names you choose the amount you want to improve their skills 14.80 % of creators on.! Last two years alone, Patreon has registered 79,556 new creators ( 37.31 % of creators on Patreon, can. For 7.66 % of creators on Patreon your favorite naming membership tiers your. In fact, patron, Sponsor, Partner, Benefactor, up an..., at first, that looks like $ 300/month 19.20 upon confirming, and now processes monthly. To dive deeper into more membership tier tips or examples if you have 100 patrons at $. Patrons at a $ 3 if i think you should really make all of sound... Only two tiers, while others do well with three or four reached the end membership level: level. As their bird avatar dies a horrible death in one place, creating bonus content basic, something between lines! Cope with a growing number of patrons has increased by 50 % over the past few,. Years alone, Patreon has registered 79,556 new creators ( 37.31 % of the creators... To support people who are starting out and want to improve their.. A prototype, he films it for his patrons, creating bonus content into your circle... For communicating with patrons the videos, plus, once the merch is ready to,. Support people who are starting out and want to improve their skills as become. A persons subscription and also a complementary set of benefits it may even be worth hiring outside help ensure...

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